All About Sales: a rant
A couple of conversations I’ve had that left me wanting to slam someone’s head against a wall, possibly mine.
Me as author
Friend: But why write romance? Don’t you want to write something more literary?
Me: No. I like writing romance. And people buy it, which is more than you can say for a lot of literary fiction.
Friend: Well, I suppose, if you want to make money. I guess you can just knock them out for a quick buck, can’t you?
Me as editor
Me: Sorry, but you’ve delivered your MS much shorter than we agreed. I don’t think buyers will see it as value for money at the current length, and I think sales will suffer if we don’t make it a more substantial offering.
Up Himself Author: I think there are other, more important concerns than just the number of copies we sell. I don’t feel I can compromise on the quality of my work by padding it out.
For the avoidance of doubt: I do not just write for the money. Very few people are in that privileged position. On a time and motion analysis of effort vs reward, I think most authors would agree writing is a lot less lucrative than hanging around on junctions with a squeegee. I don’t publish books with nothing but a balance sheet in mind, either. To publish in the niche that Up Himself Author writes is a constant struggle. The list is constantly teetering on the edge of financially unjustifiable. I still do it, because it ought to be done.
Notwithstanding, I want my list to be profitable, and I want to make a living by writing. That means writing and publishing books that plenty of people will pay money for. Apparently that gives people (who presumably expect to receive a salary for their work) the right to sneer.
But the fact is: Yes, it is about sales, because sales are people reading my books, as author or editor. Sales are royalty cheques that will cover my childcare costs while I write in the afternoons. Sales are paying a good designer to do a great cover. Sales are my salary as an editor. Sales are what allow me to make a business case to publish the author’s next book. Sales may be what allow me to rejig my life to more writing and less paid work, rather than stealing writing time from my sleep and my family. Sales are what gets everyone else’s next book published. The extra 200 copies we’ll sell if Up Himself Author’s book comes in at a non-padded decent length will probably make a pass/fail difference when it comes to getting his next book accepted for publication by the editorial meeting.
You don’t have to care about sales. If you publish your stuff for free as a life-enhancing hobby and the fact that people read it is enough reward, that’s lovely. You are probably a deeply content person. But if someone – you, or a third party publisher – is paying money to get your writing out there, paying for editorial and cover costs and overheads and maybe an advance to earn out, and you genuinely don’t care about how many books you sell, you’re an idiot.
As if an author caring about sales somehow compromises the value of what they wrote. As if there’s something shameful about making something good enough that you can legitimately ask people to pay money for it. As if creation loses value when it’s given a price.
I do not think anyone is or should be above sales. ‘Commercial’ is not a dirty word. Book buyers are the most precious thing in the world: people who give their time and money for books, thus keeping writers and the publishing industry alive. Sneering at sales is sneering at book-buyers, just as much as not caring about quality of content and value for money is sneering at book-buyers.
And the next person to imply that I ought to write or publish without hope of financial reward had better bring proof that they work for free, or I will have words. For which, no charge.